Today’s chub packaging simplifies handling for consumers and on the packaging line. When research showed consumers want to minimize contact with raw meat, Cargill added an easy-peel feature to its Our Certified brand of ground beef in one-pound chubs. Launched in November 2016, the “No Mess Opening” provides easy-open peel points along the longitudinal seal of the cylindrical pack.
“The traditional chub packaging has not been modified for a long time, so this is the first major change to the packaging in years,” says Katie Blick-White, brand manager for Cargill’s Our Certified ground beef line. She adds, “We’re listening to consumers and want to provide convenience for their home cooking experience, while also maintaining our reputation for delivering high-quality, fresh, nutritious and flavorful meat. Limiting the need to handle raw ground beef also enhances the food-safety aspect of meal preparation.”