Crystal Lake Farms may produce slow-growth chickens, but it has experienced fast-growing success; its acquisition by West Liberty Foods provides the stimulus to advance its "Better Bird" mission further and even faster.
It’s the “Era of Choice” for consumers today, and meat and poultry processors have taken notice.
Mass production of mainstream food products remains important and might grow business, but real opportunity — particularly in the meat and poultry industry — sits in the sweet spot of being able to meet the needs of niche consumers while offering more standardized products.