Imagine if today’s biggest industries had never found an efficient and effective way to connect the customer with the seller. What if telecommunications providers didn’t have smartphone manufacturers to provide instant connectability in the palm of our hands? What if homeowners didn’t have access to real-estate agents to market, stage and sell their home? What powers these behaviors in today’s top-performing sectors? The answer is the middle market.
When an industry’s marketplace doesn’t operate efficiently on its own, middle-market experts swoop in to help firms locate valuable sales channels for their products. For the protein industry, the middle market takes the form of traders, a group created out of market necessity because of inefficiencies in how meat was transacted.