Adding diverse and trendy flavors can boost demand for marinated meat and poultry, but processors and retailers must also manage food-safety issues if programs are to prosper.
Marinating is playing a major role in driving convenience-minded consumers to the meat case.
The ability to get pre-flavored proteins at a lower cost than when dining out is spurring more shoppers to purchase the value-added products, and merchandisers are responding by expanding their arrays of options.