Private brands in the United States, and globally, have seen a massive growth and increases in sales over the past 10 years. Be it online or in stores, it’s hard to miss the increasing presence of private brands on store shelves and in e-commerce sites.
The private brand market is fast becoming a market that more retailers are entering across all channels. This spreads far beyond food and beverage, with private brands moving into clothing, home and garden, electronics, and many more categories. The use of private brands for retailers can only be a positive though, allowing retailers to enable brand penetration and drive sales.