A new culinary concept called Beefshi that ‘beefs up’ traditional sushi was unveiled today by the North American Meat Institute (Meat Institute), a contractor to the Beef Checkoff, and polling suggests Americans are eager to try it.
Developed by a Culinary Institute of America-trained chef, Beefshi integrates prepared beef favorites like pastrami, corned beef, jerky, beef hot dogs and beef bologna into traditional, sushi style rolls that taste as delicious as they look. Eight engaging videos, shot in a traditional sushi restaurant, depict how to prepare each recipe and may be viewed on the new web site, Beefshi.com.