The saying “you must please the eyes first” is both wise and accurate. It applies to many parts of the food industry, including restaurant physical appearance, food presentation, retail store interior appearance, retail display appearance and, yes, retail labels. The first thing customers see relative to a package of your product is the external appearance. A big part of your external appearance is your label. An attractive label will catch the eye of potential new customers and remind loyal customers of why they like your product. Your label needs to be more than accurate from a regulatory standpoint. Much more.
The colors in your label should be bright and eye catching. If you have a company logo, it is desirable to put that logo on your labels. Your logo should be something that is easy to understand and one that people can readily identify with your company and your products. The font size on your label should be bold and large enough that it is easily read. A potential customer that has to struggle to read your label is likely to put your product down and purchase something else. Consider pausing long enough to take a critical look at your labels. Visit a couple of stores and buy some products that you think have particularly attractive labels and take them back to your plant and compare them to your products. You just might come up with some good ideas.