Food Marketing Institute (FMI) and the Foundation for Meat and Poultry Research and Education, the foundation for the North American Meat Institute, released their 13th annual exploration into the meat planning, shopping and consumption habits of consumers. The Power of Meat 2018 identifies megatrends influencing meat purchases, including transparency; convenience; value; personalization; customer service; and health and wellness.
Shoppers desire resources that educate about meat/poultry
“More than 50 percent of shoppers say they have limited knowledge of meat and poultry, and the research demonstrates that shoppers who are more knowledgeable about meat tend to purchase an extensive variety of meats and cook with meat more often,” FMI Vice President of Fresh Foods, Rick Stein, said. “The research makes me enthusiastic for the teaching opportunities the entire industry can embrace to forge better relationships with shoppers, offering resources for meat and poultry preparation methods.”