Perky Jerky has announced a brand refresh designed to connect with its core consumer, busy millennial moms. Fifty-eight percent of Perky Fans are women. They are looking for high-protein, all-natural, healthy snacks that can be enjoyed on the go. Perky Jerky delivers exactly what they want, and the brand evolution highlights those benefits.
The rebranding is also designed to increase shelf presence with a lighter, brighter package, more modern look, flavors in bold print and easy-to-read health perks. To highlight the incredible texture of its meats and increase appetite appeal, Perky Jerky included a beauty shot of the product on the back of the package. The refresh incorporates the iconic black and orange logo in matte and metallic, to ensure brand recognition and maintain the signature perky shine.