Burgers are still very popular at restaurants, just not quite as popular. Instead, consumers are experimenting more with making quality hamburgers at home, revealing that foodservice has some work to do with adding interesting options back on the menu.
It seems counterintuitive that burgers are getting a little complacent, with the recent over-the-top launches of the past few years like Eli’s Donut Burger, Umami Burger’s Pastrami-Mami Burger with kombu relish and pastrami and Flip’s Steak Tartare Burger. But the growth of food delivery services such as Blue Apron and Hello Fresh and take-out at premium grocery stores allows consumers to create a restaurant-quality burger at home.