Many meat companies like to tout their age and their heritage as a means of promoting authenticity to consumers. It’s a sound and successful strategy, as consumers do tend to associate longevity with quality. Every now and then, a company needs to shake things up. Mighty Spark Food is a brand new line of meat products, and everything about it screams “modern” and “current.” There is no traditional packaging and tried-and-true flavors. There are bold graphics, intriguing flavor combinations and on-trend label claims. It’s a meat line for the modern consumer.
Mighty Spark Food is making its official launch on April 2. The company has had a presence in the retail sector with a line of products called Man Cave Craft Eats. Man Cave started at a Minnesota farmer’s market in 2010 before expanding into retail in 2013. With products like a Mac & Cheddar Cheese Stuffed Sausage Link and Absinthe Basil Chicken Patties, the line is geared for the male shopper.