Ireland has staked some well-established claims on American grocery store shelves. To date, most of the country’s success has been with dairy products, such as butter and cheese, and alcohol. The current goals of Bord Bia, aka the Irish Food Board, is to make sure that Irish beef becomes just as prevalent in American retail stores.
“We are a food island. It’s our biggest indigenous industry, the Irish agri-food sector. We export 90% of what we produce all over the globe,” says Ireland’s Minister for Agriculture, Food and the Marine, Michael Creed. “We’re in 180 different countries. We live or die by our reputation; we take it extremely seriously, and we’ve very conscious of it.”