Deadpool is “selling out” ahead of the release of Deadpool 2 on May 18 by partnering with DEVOUR, a food brand on a mission to bring mouthwatering flavor to consumers. Deadpool has teamed up with DEVOUR as the brand dares to turn up the heat on the frozen aisle by introducing its first-of-a-kind line of sandwiches with melty cheeses, tender meats and toasted golden-brown bread.
In the new digital spot, Deadpool takes you inside his dreams, riding a unicorn through a supermarket in search of a satisfying sandwich that will tantalize even a superhero’s cravings. He encounters a cast of characters along the way, from a casino of frozen food characters to a sassy little girl, before absconding with the sandwiches into a giant dream-like microwave.