It’s a foregone conclusion consumers embrace the convenience of recloseable and re-sealable packaging. Get the product, take it home, handle it and, using that same package, put the leftovers in the refrigerator or freezer. These things speak to us. As a casual observer and satisfied beneficiary, my impression is the market presence of this bonanza is fairly common; place. However, an expert packaging source reshaped my thinking and perspective.
“First of all there is a low market penetration of zippers and sliders. We see a lot of peelable for processed meats where you peel off the top web of roll stock in some form-fill-seal application. My guess is that the market has something like a twenty percent penetration for this type of package. It’s not recloseable. Easy open is by far the most common type that you see.”