Tyson Fresh Meats, the beef and pork subsidiary of Tyson Foods, Inc., officially launched its Chairman’s Reserve Prime Pork Certified Butcher Program, free of charge to retail partners. The purpose of the program is to educate its partners’ meat departments with knowledge of the brand and its product offerings.
“We know that Chairman’s Reserve Prime Pork customers expect their butchers to be knowledgeable about the product in their meat cases,” said Senior Brand Manager Ozlem Worpel. “We have worked hard to develop this program to ensure our partners receive superior education about the Chairman’s Reserve Prime Pork products, brand history and their attributes.”