Advances in the development of cultured meat products and plant based “meat alternatives” are hot topics in the media, though often with inaccuracies about the environmental impact, nutrition and safety of traditional meat products. To help address many of these common mistakes, the North American Meat Institute has developed its newest Media MythCrusher. The document discusses 13 different misperceptions and provides the facts for reporters to use as they develop their stories.
“There are many claims made about how new technologies compare to traditional meat production, though context is often lacking in news coverage,” said Meat Institute Vice President of Public Affairs Eric Mittenthal. “The Media MythCrusher aims to provide the facts about traditional meat production and how it relates to new technologies.”