Recently, Symrise conducted an in-depth study of fermented ingredients and how they are making a comeback, especially amongst Millennial consumers. Dylan Thompson, Symrise Marketing & Consumer Insight Specialist, explained how the Marketing and Consumer Insights Group engaged in first-hand experiences that drove the creation of a collection of fermentation flavors.
“We explored the parameters of the uses of fermentation with experienced and talented chefs. In addition, our food treks in various locales and stops at food trucks allowed us to gather a lot of actionable findings. We then examined our collective results at ideation sessions to generate new flavor concepts,” said Thompson.