Seaboard Foods rebrands Prairie Fresh product line
Consumers don’t often agree on much. But recent research highlights 96 percent of consumers do agree that they consider it important to know where their fresh pork is produced. With this in mind, Prairie Fresh® will rebrand this summer to showcase how the fresh pork brand purposefully connects every step between its farms and family tables around the world, featuring the new “Our Farms. Our Commitment.” tagline.
This Prairie Fresh rebranding publicly underscores the brand’s commitment to values that are important to consumers, such as ensuring the well-being of animals, the environment, employees and the communities where the pigs are raised and the pork is processed. And research shows that after learning about the benefits of that commitment, 3 in 4 consumers are more likely to purchase Prairie Fresh products.