Land O’Frost introduces innovative, high-protein snack chips
Land O’Frost, Inc., one of the nation’s best-selling brands of pre-sliced deli meats and a producer of specialty sausage products, debuted its newest brand, Gone Rogue® High Protein Chips, at the Sweets and Snacks Expo last month. Gone Rogue, which was recognized as a finalist for the 2018 Most Innovative New Product Award at the conference, is a ground-breaking new brand that uses a unique, proprietary process to transform high quality cuts of meat into a crispy, shelf-stable chip.
“Gone Rogue is truly an exciting and one-of-a-kind brand for the snacking category because it combines the crunchiness of a potato chip with the protein-rich benefits of jerky,” said Reggie Moore, Senior Vice President of Sales, Marketing and Innovation for Land O’Frost. “At Land O’Frost, we’re always keeping a pulse on the latest trends and exploring new ways to meet the needs of our consumers. As consumers look to snack more throughout the day and get more protein in their diets, Gone Rogue provides a satisfying and convenient option.”