It's Jerky Day: The Meat Institute and Beef Checkoff have you covered!
An array of fun facts, nutrition information and a humorous new video were unveiled for Jerky Day, June 12, by the North American Meat Institute (Meat Institute), a contractor to the Beef Checkoff. The new information and video may be viewed at EnjoyJerky.com.
Positioning jerky as “better than watches or jewelry,” the new video showcases the enthusiasm with which men in particular greet the “gift of jerky” and suggests that it’s the gift men actually want. Unveiled for Jerky Day, the video’s release also precedes Father’s Day, when families across America seek gift ideas besides the conventional neck tie.