Brats, baseball, cookouts — basically the ingredients of summer. While sausage remains popular, more consumers say it has too much fat and too many calories. What’s saving it? Reasonable prices, ethnic flavors and poultry sources.
“Sausage is a staple in almost every culture,” says Jason Menke, director of marketing communications at National Pork Board, in Des Moines, Iowa. “Consumer affinity remains high because of its flavor and versatility.”