For the first time, Rumba Meats, Cargill’s variety meats brand incorporating flavors featured in popular Hispanic dishes, launched a special promotion celebrating a “Summer of Fútbol.” The promotion will run until July 15, and intends to inspire consumers to celebrate together with watch party ideas and recipes using Rumba products developed by popular bloggers and influencers. It features attention-getting fútbol-themed on-pack labels, digital promotional materials for retailers and an interactive social media campaign.