Heather Kelly’s journey to found her own food company started at an early age. Growing up in Alaska with her mother’s cooking, she developed an appreciation for delicious food. As a member of the rowing team at Western Washington State University, she realized the impact nutrition had on performance. It comes as no surprise, then, that her business helps give outdoor adventurers food that is convenient, nutritious, and tasty at the same time.
“Our team was highly competitive, having already won two national championships. Deep down I understood that if I wanted to work my way into the varsity boat, I needed the best food I could get my hands on,” Kelly says of her rowing days.
Not only did Kelly help the rowing team win its sixth and seventh straight NCAA championships, but she also graduated with a degree in Evolutionary Nutrition. After developing her own recipes and dehydrating her own foods to explore the Alaska wilderness, she conceived of Heather’s Choice, which she started in 2014.