U.S. chicken consumption remains high, and consumers are hungry for more information about the chicken they purchase, according to a new research presented at the 2018 Chicken Marketing Summit, in Orlando, Florida.
In the two weeks leading up to the survey, 86 percent of consumers ate a chicken meal or snack purchased from a supermarket and 68 percent ate a chicken meal or snack from a food service establishment. Both supermarket and food service establishment consumption numbers increased, 2.3 percent and 1.5 percent respectively, and are at parity with those seen in 2016.