As per capita chicken consumption breaks a new record in 2018 and consumers express a growing interest about where their food comes from, the National Chicken Council (NCC) - the United States' oldest and largest national association representing the U.S. broiler chicken industry (chickens raised for meat) - has developed a series of 360 virtual reality videos showing the various stages of chicken's life during modern, commercial production. The new experience is part of NCC's Chicken Check In program, which serves as a resource for consumers to get the information they seek about how most meat chickens are raised.
The virtual reality experience is launched on the heels of a new national survey revealing that nearly 90 percent of consumers are interested in deeper information about the chicken they buy and eat. Additionally, nearly 40 percent of consumers indicate information about “how chickens are cared for” as one of the top topics they care about most.