While consumers largely seek the mainstays when making their fresh-meat purchases – quality, type, price and flavor – wellness and production practices – health, animal welfare, origin/locally sourced and organic – are becoming increasingly important.
Category Partners (CP) recently surveyed 1,000 consumers, ages 21-65+ – of varying races and household sizes and incomes – across the U.S. Respondents were asked to select their top-five attributes, out of 20, and the above attributes were either the most widely selected or generally trended, percentage wise.