Complaints are a part of doing business. When a customer complains, it is typically for a good reason or a genuine concern. They usually have made a purchase that did not meet their expectations. They are dissatisfied with a product, service or maybe a combination of the two. Fewer than half of customers complain; most simply adjust their buying habits. When a customer complains, it provides you with the opportunity to turn a dissatisfied customer into a satisfied customer and perhaps into an advocate for your product or brand. This is true whether you are dealing with a retail or wholesale customer.

Following are steps you can follow to resolve a customer complaint.