¡Yappah!, the new snack brand from the Tyson Innovation Lab that is helping to fight food waste by inspiring consumers to rethink snacks for good with its chef-composed snacks, is launching on Kickstarter a three-week crowdfunding campaign September 24 through October 15 showcasing an exclusive new flavor, Chicken Michelada.
The Kickstarter campaign follows a successful partnership with Indiegogo in June through which the ¡Yappah! brand introduced its first four Chicken Crisps flavors on the crowdfunding platform. Through that campaign, the ¡Yappah! brand received feedback from backers who suggested adding variety, leading to the development of the Michelada flavor.