Made by True, purveyors of healthy, ethical and damn delicious meaty snacks, announced today a new name, new brand and the arrival of a new product: Biltong. Biltong is a traditional South African style of air-dried beef that is naturally higher in protein, more tender and sugar-free. Despite a meaty history in South Africa, Biltong is just making its U.S. debut, and True is excited to introduce it to American carnivores. To celebrate the True transformation, the brand is kicking off a social campaign to #CarneDiem and sink your teeth into life’s everyday-est adventures.
With 80 calories, 16 grams of protein and zero sugar per ounce, Made by True Biltong is the perfect meat for health-conscious snackers who subscribe to keto, gluten-free, soy-free, paleo and Whole30 dietary philosophies. It is also the perfect snack for anyone who enjoys lusciously soft, tantalizingly tender texture, and 50% more protein than conventional jerky. Adapting a 300-year-old recipe with five traditional ingredients (beef, vinegar, salt, pepper and coriander), Made by True Biltong is available in three adventurous flavors: Cape Town Classic (Salt, Pepper and Coriander), A Savory Adventure (Garlic, Herb and Spices) and Little Bit of Spice (Coriander, Chili Powder and Paprika). With this new line, True continues to maintain its commitment to sourcing only 100% U.S. raised beef, a unique practice within the meat snacks space, owing to co-founder & Beef Executive Officer Jess Thomas’ third-generation ranching heritage.