Demand for microwavable packaging continues to expand at a healthy rate. A report from Technavio, Global Microwave Packaging Market 2017-2021, projects a compound annual growth rate of 8 percent through 2021 and identifies the primary driver as rising demand for convenient products.
With busy lifestyles, time is limited for preparing meals and snacks. As a result, many people want to buy frozen food, fresh food and shelf-stable meals, which require minimal prep time. Other forces driving the growth of microwavable packaging include the increase in disposable income and rapid urbanization in developing countries; the expanding popularity of smaller, often single-serving packs; interest in healthier eating and clean labels; technological advances in packaging; and the widespread acceptance of microwave ovens.