It’s a perfect food for any time of the day, but for many Americans, the morning just isn’t complete without sausage. New research commissioned by the National Hot Dog and Sausage Council (NHDSC) and conducted online by The Harris Poll in September 2018 ahead of October’s National Sausage Month shows breakfast is the meal Americans say is their favorite for sausage. Overall 89 percent of Americans eat sausage, and among those, nearly 3 in 4 (74%) like to eat sausage for breakfast, followed by 59% who like it for dinner. A majority of those who eat sausage (61%) like it savory, while 54% like their sausage spicy.
“Americans clearly enjoy waking up their taste buds with sausage. And with so many different choices and flavor profiles, it’s no surprise that Americans love sausage and enjoy eating it throughout the day,” said NHDSC President Eric Mittenthal. “It’s the perfect food to give any meal an extra burst of flavor and protein’s nutrition.”