I’m writing this message to you while sitting in a hotel lobby in Warsaw, Poland. I’ve never been here before but, in case you’ve glanced at my last name, this is where my family is from. My great-grandparents left here at the turn of the 20th Century for the United States. And now, some 118 years later, I’m here.
I’m here to speak at training seminar for Polish exporters. My assignment is to talk about American consumer trends and provide some examples of products that are capitalizing on these trends. It’s a subject that I feel comfortable with, having spent the last 14 years or so writing about the American meat industry. Still, writing about it and speaking about it are two dramatically different things, and I’d be lying if I said that I wasn’t nervous about my presentation.