Symrise, a global leader in the manufacture of food and beverage ingredients, has launched an initiative focused on the American craft food and beverage space. Details on this initiative – including consumer research, interviews with experts, trend analysis, category interrogations and concept creations – have been published in Symrise’s Craft eBook, which is now available to food and beverage manufacturers.
To establish a better understanding of its meaning, Symrise identified the key drivers of the craft concept in foods and beverages. It also examined the relevance and perception of craft across a spectrum of key food and beverage categories, all of which have helped uncover numerous opportunities for innovation.