Portuguese Beef hopes to conquer new markets thanks to a project focused on how to differentiate Portuguese indigenous beef products and trigger demand with Protected Denomination of Origin (PDO), whose production is developed from a diet in natural pastures.
The aim of the Portuguese Beef brand is to make the Portuguese indigenous breeds (especially the Arouquesa, Barrosã, Cachena, Marinhoa, Maronesa, Minhota, and Mirandesa breeds) known and promoted. Since last year, the Portuguese Beef brand has attended international fairs in markets such as Canada, Luxembourg and France.