It’s a testament to the resilient economy and steady consumer demand that the U.S. protein industries have held steady during trade uncertainties, new tariffs and extra production. Barring an unexpected crisis, 2019 portends more of the same resilience.
“An improved general economy, lower unemployment coupled with gradually rising wages and stepped-up consumer optimism reports have underpinned combined meat and poultry consumption to a record level in 2018,” says Tom Super, senior vice president of communications, National Chicken Council, based in Washington, D.C.