The family unit is busy and getting busier. Of all married couple households in the United States, nearly half—48.3 percent in 2017, according to the Bureau of Labor Statistics—are dual-income families. Between jobs, children and social activities, American adult consumers are pressed for time and are looking for ways to fit proper meals into the schedule.
The Power of Meat 2018 Survey, sponsored by Sealed Air’s Food Care Division and published by the Food Marketing Institute and the Foundation for Meat & Poultry Research & Education, noted that shoppers increasingly integrate convenience-focused solutions in the meal lineup. The report does note that fresh meat represents the bulk of home prepared dinners, but shoppers are integrating convenience-focused solutions into their meal lineup.