It’s hard to say that “protein is back” because, as one of the building blocks of life, protein never really went away. There is, perhaps, a greater appreciation than recent years, as many new dietary trends have emerged, stressing its importance in the diet.
Food companies of all manner have taken notice. Food items from nuts to yogurt are highlighting the amount of protein preserving that they offer. Nutrition bars and protein bars have staked their claim as well, offering 12g to 20g of protein in a single serving. Their popularity has, in turn, ushered in a new market, as consumers look for the convenience of a protein-packed snack but in a more natural form. Enter: the meat bar.