Wellshire Farms, an established and respected leader in the all-natural and organic meat space announced a partnership with The Philly Roast Pork Company to distribute their all natural products to retailers across the U.S. The first item to be featured in this family-owned partnership is Mastrocola’ s Famous Philly Roast Pork, an Authentic Seasoned Fully Cooked Italian Roast Pork, made from pork raised without antibiotics.
The genesis of The Philly Roast Pork Company is the result of a small chain of Italian delis located in the suburbs of Philadelphia, owned and operated by Mike Mastrocola. Mike was born in Italy in the province of Benevento. At the age of 19 and as a master craftsman in the shoemaking trade, he left his family to start a new life in the U.S., where he would own and operate several businesses. In 1979, Mike's passion for great Italian food led him to open his first Italian deli. With annual visits back to Italy to visit his father in the province of Arezzo, he was inspired by the rustic Tuscan setting to create a recipe which would be his signature menu item, Italian Roast Pork.