The greater use of meat and poultry as a snack, appetizer or side dish can bolster sector sales, but industry operators must surmount merchandising challenges.
Positioning meat and poultry as more than a center-of-the-plate item can potentially generate a bonanza of additional activity for retail and foodservice operators.
The use of such proteins as chicken, beef and pork as a snack, appetizer or side dish can address the needs of the large base of health-conscious consumers seeking new sources of protein, along with those who crave novel eating alternatives.