Chicken Brand Flies High after Vacuum Packaging Change
Shenandoah Valley Organic (SVO), founded in 2013, is a family-run, farmer-focused, organic chicken company located in Harrisonburg, Va., committed to environmental stewardship and providing a healthy source of nutrition through the most humane, clean and safe processes possible. SVO’s commitment is evident from its high ethical standards of raising chickens to its environmentally conscious packaging that is easy to use and recycle.
In its early days, SVO was stocked at small, local groceries. As its reputation for quality, premium products grew, the company expanded distribution to national big-box retailers. Standing out in the crowded, competitive organic chicken market and addressing the needs of discerning organic shoppers became a top priority for SVO. Moving into big-box retail also meant a new set of retailer standards to address, including ways to extend product shelf life, prevent leaks and optimize merchandising. Its leaders knew changing product packaging to communicate both quality and recyclability could help SVO stand out from the crowd.