Country Archer Jerky Co., the fastest growing and #1 jerky brand in the natural channel, is targeting a rising macro category in the meat snack aisle with the introduction of a new line of beef, pork and turkey meat sticks at Natural Products Expo West. Unlike craft jerky, the clean meat stick category is in its infancy and ripe for explosive growth. Having entered the sub-category less than two years ago, Country Archer is already the fastest growing stick brand in the top ten of the category and is growing at a rate of 375 percent, while the category as a whole is growing by 22.2 percent in the past 52 weeks according to SPINS.
To further propel growth of this next frontier in meat snacks, Country Archer will unveil four unique-to-the-category meat stick flavors, including: Chorizo Beef, Maple Bacon Pork, Pineapple Pork, and Hatch Turkey. Expo West attendees will be the first to taste the mouthwatering new flavors and are invited to visit booth #N2039 in the North Hall for an exclusive sneak peek at the new meat sticks. Country Archer will also be showcasing its entire line of meat snacks at booth #5676 in exhibition hall E.