A slow race to trace: Industrywide traceability of meat and poultry has the potential to boost sales, food safety and consumer confidence, but implementation hurdles abound.
Tracing meat and poultry from farm to plate is an idea that’s time has perhaps not yet come.
While tracking can potentially help generate large increases in category revenues, shopper loyalty and product safety, such factors as cost, privacy and complexity keep many producers and processors on the sidelines.