Verde Farms, the leading U.S. provider of 100% grass-fed, 100% free-range, organic beef has added Marc Broccoli, Vice President of Operations, and Matthew Landis, Vice President of Sales to its leadership team.
At grocery, more than half of shoppers (54%) want to see their stores carry more grass-fed beef, as well as products free from antibiotics and hormones (52%).* This interest is directly reflected in year-over-year sales growth across the grass-fed category.* As Verde continues to lead the industry with its 100% grass-fed, 100% free-range, Never Ever, and organic products, the addition of these two strategic hires will help Verde drive further innovation and accelerate growth in the grass-fed market.