Those who live and breathe animal agriculture understand the effort and dedication that goes into each cut of meat — but sometimes that story doesn’t translate to the consumers at the meat counter. Consumers have more questions than ever before about environmental stewardship, nutrition and animal welfare. While the topics are creating buzz with consumers, media and opinion leaders, sustainability is nothing new to farmers, ranchers and the meat industry as a whole.
Earlier this year, the EAT-Lancet Commission Report on Food, Planet, Health was published in the Lancet. The report claims it has found the answer on how to eat better for human and planet health and includes some radical recommendations to limit the amount of meat and poultry in global diets. Here are a few: