Following extensive research, Symrise is excited to announce the completion of its report on the 2019+ Top Trends for North America. This annual study, which is the product of surveys, interviews, conversations with top chefs, and observations from food treks to restaurants, bars and shops, has identified 11 rising trends in the food and beverage industry, not just for 2019 but also looking 2 to 3 years ahead. “The 2019+ Top Trends Report is just one of many resources that continues to position Symrise as an authority at the forefront of flavors and food trends and we welcome the opportunity to present this comprehensive report to our customers,” says Dylan Thompson, Marketing and Consumer Insight Manager at Symrise.
The Symrise team leveraged a variety of sources to determine what’s next in the savory, sweet, and beverage categories. Symrise partnered with StarChefs, a restaurant industry group that recognizes breakout professionals in the industry. Through StarChefs, Symrise conducted an online survey targeted towards industry professionals about emerging flavors and practices before conducting in depth interviews with leading chefs, mixologists, and pastry chefs to gain a deeper understanding into these trends.