At its IFFA premiere, MANE responded to the world’s biggest food trends by presenting its unique expertise in natural flavours, taste ingredients and functional solutions. Visitors to the stand were led through a real chilli field and told about the MANE approach to better raw material control through vertical integration. They then discovered how raw materials can be improved when turned into different types of flavouring products. Visitors were also treated to a full spice-based products experience at an interactive tasting counter.

At three live-cooking stations – Tapas, Street Food and Ready Meals – the expert in creating taste demonstrated concepts based on authentic international cuisines and revealed how to achieve natural profiles and enjoyable sensory experiences. Additionally, visitors had a chance to familiarize themselves with the latest launches in the savory category, including the company’s new marinades and concentrated vegetable juices.