Country Archer Jerky Co., the fastest growing and #1 jerky brand in the natural channel, is targeting a rising macro category in the meat snack aisle and showcasing its new line of beef, pork and turkey meat sticks at Sweet & Snacks Expo. Unlike craft jerky, the clean meat stick category is in its infancy and ripe for explosive growth. Having entered the sub-category less than two years ago, Country Archer is already the fastest growing stick brand in the top ten of the category, and is growing at a rate of 375 percent, while the category as a whole is growing by 22.2 percent in the past 52 weeks according to SPINS.
To further propel growth of this next frontier in meat snacks, Country Archer will release four unique-to-the-category meat stick flavors, including: Chorizo Beef, Maple Bacon Pork, Pineapple Pork, and Hatch Turkey. The meat stick flavors will be available across North America in July of 2019 at an SRP of $1.99 per stick. Sweet & Snacks Expo attendees will have the chance to taste the mouthwatering flavors and lean more at booth #1393.