Today’s consumers are more health-conscience than ever before and read labels looking for ingredients that are simple, natural and easy to understand. This trend, which is broad based over the entire food category, adds dynamism to the marketplace and challenges for manufacturers as well as retailers.
Surveys reveal three out of four Americans will choose natural/organic foods over conventional foods at comparable prices. A quarter of grocery dollars are now devoted to natural/organic - up over 35% from four years ago!