The North American Meat Institute, on behalf of the Beef Checkoff, unveiled a new and improved consumer and industry-focused Veal Farm website that opens the barn doors to the on-farm practices of raising veal and what farmers do to ensure the well-being of the animals under their care.
“Consumers are increasingly interested in how their food is produced,” said Eric Mittenthal, vice president of sustainability at the North American Meat Institute, a contractor to the Beef Checkoff. “Created for everyone, from consumers to farmers, the Veal Farm website offers a window into how special-fed veal calves are raised today.”