A new product launch by Perdue Farms is a relatively frequent occurrence. Perdue, after all, is one of the giants in the chicken industry, and the company’s R&D team has new products to market on a regular basis. What was interesting about its latest line of products is that, for the first time, Perdue has entered the plant-based market — to some extent. The company hasn’t turned away from chicken entirely. It has, however, embraced the middle ground between the meat-based protein world and the plant-based protein world.
Perdue’s Chicken Plus line of chicken nuggets, tenders and patties blends cauliflower, chickpeas and plant protein with the company’s chicken protein. The company is touting the fact that one serving includes half a serving of vegetables along with its antibiotic-free chicken. The product is being targeted to flexitarian families who are looking to serve more vegetables without sacrificing taste or nutrition.